Roland Pernell is an art dealer who once cheated Freddie the Frog out of some money and went into hiding. Once Freddie was arrested and sent to jail for ten years, Pernell re-emerged, opened a new art gallery, and callously deducted three pounds from the salary of new employee Joan Trotter Sr. for "tax reasons" in the third Rock & Chips episode "The Frog and the Pussycat". Once Joan told him about Pernell, Freddie and his friend Jelly Kelly set off to rob Pernell's gallery by stealing both priceless paintings and money from his safe, which would make Pernell a target for the Inland Revenue for tax fraud.

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